In this mock project, I explore the process of building a high-end concept deck for a fashion photoshoot using AI.
The focus is a modern, stylish raincoat, with a detachable hoodie, positioned as a premium product in a futuristic editorial context.
I began with a tailored MidJourney prompt: “futuristic rainwear fashion editorial, model in transparent white raincoat, dramatic urban backdrop, cinematic lighting, high-fashion magazine style, ultra-detailed, full body shot, 85mm photography” while using the product image as an omni reference to anchor the visual direction.
From the generated imagery, I curated a refined selection, expanded key visuals into short video concepts, and developed editorial typography to elevate the presentation. The result is a polished, high-fashion narrative that demonstrates how AI can be integrated into the creative workflow to craft luxury brand storytelling.