BOSS is opening a flagship store in a prime location in Barcelona—Passeig de Gràcia, 84, Eixample. Tasked with creating the launch visuals, the design needed to be creative, engaging, and premium. Deliverables included in-store signage, screens, e-invitations, animations, and construction hoarding.
The concept drew inspiration from the Panot tiles—an iconic symbol of Barcelona. Originally designed by a Modernist architect for the home of chocolatier Antoni Amatller, these geometric tiles have since become an integral part of the city's identity, covering sidewalks and inspiring countless designs.
By incorporating the Panot pattern, the visual approach paid homage to Barcelona’s eclectic and creative spirit while seamlessly aligning with the BOSS brand aesthetic.
The visual was adapted across various channels, including invitations, save-the-date announcements, newsletters, signage, and hoarding.