For HUGO's Lunar New Year 2025, themed the Year of the Snake, I created a custom card design using a snake pattern inspired by traditional Chinese wave motifs. The final design was printed with gold foil on cherry red paper to create a bold and festive contrast. I also explored an alternate concept featuring a snake weaving through the HUGO logo. The design balanced cultural symbolism with the brand's modern, graphic style.
As part of my role, I was responsible for designing exclusive greeting cards for BOSS’s top-tier customers, sent out on special occasions such as the Lunar New Year and birthdays. This task required a high level of attention to detail and brand consistency, ensuring each card reflected BOSS’s premium and sophisticated image.
I carefully selected materials to match the brand’s luxury standards, this included sourcing the right type of paper stock and choosing gold foil accents for an elegant, high-end finish. The selection process involved multiple rounds of testing to ensure the texture, weight, and print compatibility met the quality expectations of the brand. From concept to print production, I managed the entire creative process, resulting in refined designs that reinforced customer loyalty and elevated the overall brand experience.