Ahead of the F1 Shanghai Grand Prix, we were tasked with creating a visual campaign for the BOSS x Aston Martin F1 collaboration. Our goal was to develop a key visual that seamlessly adapted across multiple formats, including animation, digital screens, out-of-home prints, in-store screens, in-store prints, race helmets, and social media.
Working closely with art direction and fellow designers, we conceptualized a dynamic 3D brushstroke theme and collaborated with a 3D artist to bring it to life. Once approved, we ensured its flawless execution across all channels, maintaining visual consistency and impact.
Graphic Design: Mahmoud Daoud & Claudia Adiwijaya
3D Artist: Rafael Sousa