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Hi, I’m Mahmoud,
Graphic Design Manager.
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I bring concepts to life, from idea to execution. I craft high-end visuals and oversee global campaign design across omni-channel touchpoints, ensuring seamless brand consistency while guiding global markets on design direction.







P004 → BOSS x Aston Martin WI25 Capsule Guideline

For this project, I collaborated closely with the art direction, licenses, and production teams to develop the visual direction, graphic design, production, and global channel content guidelines.

The visual direction for BOSS x Aston Martin is centered around engineered elegance, drawing a direct parallel between the precision of Aston Martin’s automotive design and the sharp tailoring of BOSS. Our talent takes the wheel not just to drive but to embody design in motion. Fabric swatches and color-matched materials echo throughout the visuals, connecting the construction of the car with the craftsmanship of the collection. Every detail reflects a shared commitment to form, function, and style. Built to move, made to wear.
Credits:

Art direction: Milan London
Graphic Design: Mahmoud Daoud




To ensure seamless execution, I create a channel content guideline detailing image usage across various formats. This includes cropping ratios, logo placement, image pairings, and specific applications for out-of-home, social media, web, e-commerce, and newsletters. This guideline is then shared with global markets and is used as a guide on how to use the assets created.