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Hi, I’m Mahmoud,
Graphic Design Manager.
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I bring concepts to life, from idea to execution. I craft high-end visuals and oversee global campaign design across omni-channel touchpoints, ensuring seamless brand consistency while guiding global markets on design direction.



P002 → BOSS x Samsonite

For this project, I collaborated closely with the Art Direction, Licenses, and Production teams to develop the visual direction, graphic design, production, and global channel content guidelines.

The visual direction for BOSS x Samsonite is centered around modern travel, with a sleek silver train carriage as the focal point. This setting reinforces a refined aesthetic while symbolizing seamless, effortless journeys. The concept embodies freedom, sophistication, and the boundless possibilities that travel offers.

From a graphic perspective, the goal was to reflect the essence of travel, from origin to destination, by incorporating a headline and coordinates. The main challenge was adapting the design across multiple formats, ensuring a cohesive layout across diverse aspect ratios.

The visual direction for BOSS x Samsonite is centered around modern travel, with a sleek silver train carriage as the focal point. This setting reinforces a refined aesthetic while symbolizing seamless, effortless journeys. The concept embodies freedom, sophistication, and the boundless possibilities that travel offers.

From a graphic design perspective, the goal was to reflect the essence of travel, from origin to destination, by incorporating a headline and coordinates. The main challenge was adapting the design across multiple formats, ensuring a cohesive layout across diverse aspect ratios.Credits:

Graphic Design: Mahmoud Daoud
Art direction: Daniel Adeusi Kevin 







To ensure seamless execution, I create a channel content guideline detailing image usage across various formats. This includes cropping ratios, logo placement, image pairings, and specific applications for out-of-home, social media, web, e-commerce, and newsletters. This guideline is then shared with global markets and is used as a guide on how to use the assets created.