Mubadala Investment Company is a leading investment firm that manages a diverse portfolio of assets and investments in the UAE and around the world. With a commitment to generating sustainable financial returns, Mubadala works to deliver value to its shareholders, including the Government of Abu Dhabi. Through strategic investments and sound financial management, Mubadala continues to make a significant impact on the global economy.
Ramadan is a special time of year for many societies, where people come together to support each other through acts of charity and sharing food. However, due to the COVID pandemic, traditional gatherings and events were not possible. To adapt to this situation, we developed an innovative campaign called "Donate a Chair." The campaign invited participants to donate a virtual chair, and for every donation, the virtual dining table would grow longer. This provided a fun and engaging way to bring people together and support those in need during the holy month of Ramadan, and it proved to be a great success.
The concept was to fill every empty chair with the values of Ramadan: generosity, empathy, and kindness. Mubadala united the world at every Ramadan table.
On March 20, the International Day of Happiness is celebrated worldwide, and Mubadala Investment Company wanted to mark the occasion with a unique campaign to engage its audience. To achieve this, we introduced "The Happiness List" campaign for 2021. The concept was simple yet powerful: it encouraged participants to add small, achievable tasks to their daily routines that would bring them joy and happiness. By tracking and completing these tasks, participants experienced a sense of accomplishment and positivity. The campaign was a huge success, generating strong engagement and promoting happiness within the community.
Project 03: Donation Drive
A website was created to support a donation drive, allowing users to select items they wish to donate and complete the process with ease.
Project 04: Vaccination Campaign Key Visual