As part of my work for Visa Middle East, I was tasked with enhancing the brand's visibility and recognition across multiple channels. This included designing and implementing branding strategies for various touchpoints, such as point-of-sale materials, offices, and affiliate partners.
To ensure consistency, I developed a cohesive branding approach that could be applied across all platforms. This involved creating design guidelines and templates that maintained the integrity of the brand's visual identity across different materials.
One notable example was my involvement in branding for the Dubai Shopping Festival and the FIFA World Cup Russia. For these events, I designed and produced point-of-sale materials and office branding that effectively communicated the Visa Middle East brand and its core values.
Overall, my contributions helped strengthen brand recognition and visibility across the region, supporting Visa Middle East's broader marketing and business objectives.